Which brand is more reliable Flipkart or Amazon? There are all the answers in this survey.
FlipKart or Amazon Which brand is more reliable? This question once came to the mind of every Indian merchant. According to a recent survey, Flipkart is intensifying the e-commerce war against Amazon. The survey, conducted by consultancy e-commerce consulting Raiders, states that customers like Flipkart as a brand more than Amazon. The survey was conducted among 7,500 people in 30 cities during the period from July to September.
This survey was conducted based on three criteria-the most reliable brand, the best price and purchases to capture consumer concepts. However, Redser said it was not based on business performance. FlipKart was the most reliable brand, Metro cities, going through a marginal height, is an important advantage in non-meters. In addition to Amazonas, Snapdeal, Pettim, Shoplej and ebay were also part of the survey.
A clear trend in our study indicates that Flipkart is increasingly remembering new online shoppers, mainly from low-income groups and cities, Malishka Mohan, senior adviser at Raiders, the roll said. However, Flipkart, with brand by word of mouth, has more resonance with customers.
Meanwhile, in disagreement with the survey, Amazonas leading e-commerce said that they continue to be the fast-growing e-commerce market in India. “We have noticed misinformed speculative reports with irrelevant sample sizes whose number does not add to what we are seeing in the industry,” an Amazon India spokesperson told Quartz. Indian buyers have a better shopping experience on the Amazon website, but still trust Flipkart as a brand, the survey said.
The parameters include scanning and ordering products, delivery forecasts, delivery experience and experience after delivery. FlipKart is more popular in low income groups of Rs. 2.5 lakhs, while customers between lakh of Rs 2.5 and lakh of Rs 10 prefer to shop at Amazon.