It is too early to say whether LVMH and Kering’s ban on using size 0 models will improve women’s health, but it is a sign the business is changing.
Girls who are ambitious models but do not have a size of 0, you have a good news. Surprisingly, now fashion companies have banned Model 0. The fashion industry has often faced criticism for pressure on the model 0. This campaign or the runway show is accused of recruiting extremely thin models.
The use of size zero models has been a fashion industry scandal for 15 years. The announcement that rival Paris powerhouses LVMH and Kering have joined forces to end the practice is proof of an industry finally being held to account by the clothes-buying public.
A LAW HAS PASSED IN FRANCE CONSIDERING THE HEALTHY LIFE OF MODELS IN MIND
Recently a law has been passed in France. This law shows that the models being part of the fashion industry must be handed over to the doctor’s note. This note will be a test which proves that they are healthy and are in a suitable BMI. Therefore, in France, fashion companies are banning recruitment on models which are below 0.
Will their charter succeed in improving model health, after previous initiatives failed? It is too early to say. But the move is encouraging evidence of how fashion is being gradually democratised.
Social media has provided a platform for less powerful industry players – models, and consumer critics – who were effectively locked out of an elitist world in which designers dictated how women should look but accepted no accountability for the physical demands placed by a 23in waistband. With power comes responsibility. Finally, fashion is facing that maxim.
But there is more to unpick here about fashion’s internal power balance. A decade ago, designers at Paris fashion week were treated as deities; it would have been unrealistic for company bosses to dictate which models they should use. But in the six years since John Galliano dragged the name of Christian Dior into disrepute, the luxury giants have largely reined in the power and status of the designers they hire.
A CEO of a top brand company stated that “We hope to inspire the entire industry to follow suit. Thus, making a real difference in the working conditions of fashion models industry-wide.”
As reported last year in a leading newspaper, most of the models of fashion industry were found the patients of malnutrition. They starved themselves to be skinny or size 0. The companies want their models to be fit and healthy. Let’s hope this encourages other fashion companies in the world too who stress their models to become or to have size 0.
Fashion did not invent size zero the phrase emerged in LA in the early 1990 s to describe the desired shape of aspiring Hollywood actors. And negative body image is a problem that extends far beyond the Paris catwalks. But just as fashion is part of the problem, it must be part of the solution.
Francois-Henri Pinault of Kering has taken the bold step of drawing a direct link between fashion and anorexia. A lot of people know as I do people affected by the scourge of anorexia, he told Womenswear Daily. “This represents an important advance in tackling the issue of excessive thinness and in particular anorexia in our profession.”
Accepting that responsibility lies with brands, this charter is not penalising women for being thin, but cracking down on an industry in which catwalk samples are produced in sizes that require already-slim women to starve themselves.